SEO is one of the most important part in Digital Marketing for long term lead generation. In this video tutorial, I will tell you what is SEO and Its Different Types and Techniques.
What is SEO?
SEO or Search Engine Optimization is a technique that helps search engines like Google, Yahoo, Bing, Yandex etc. finds and ranks your website or blog at the top of the SERP (Search Engine Result Page). It helps you to reach a good number of valuable organic visitors on your website or blog on daily basis.
Types of SEO (Search Engine Optimization):
Basically SEO has two types of optimization. The One is On-Page and the other one is Off-Page. Both have their own importance.
Some SEO professional say that On-page has 30-40% importance and some say both have equal importance on the search engine. So you can’t bear to avoid anyone of the two if you want your website to appear at the in SERP.
On-page SEO refers to all those things you can do ON your website which helps you to rank up your website on Search Engines such as page titles, internal linking, description etc. it refers to how well your website’s content is presented to search engines. It not only helps in getting good search engine ranking but also increases the readability of the website.
Off-page SEO refers to all those things that you can do OFF your website to help your blog to get greater exposure such as article writing, business listing, forums etc. it helps in improving the position of your website in the SERP. It is true that search engine will take a while, but it has to be done in an ethical way to get long term result.
Techniques in Search Engine Optimization (SEO):
We often come across the term Organic SEO. Wondering what it is?
It is the most favorable food or technique for every Search Engine. If you provide it to them on regular basis then all the Search Engines are going to put you at the top of their page results. Apart from this there are mainly three types of SEO techniques. They are given below:
White Hat SEO:
This is the most popular technique to achieve higher positions in ranking on a long term basis. In this technique you must have to follow the rules and regulations of search engines namely Google, Yahoo & Bing. No doubt it is a slow process but it is going to give you long term profit.
Black Hat SEO:
In Black Hat SEO, bloggers utilize the search engines loop holes or weaknesses of search engines algorithms to earn profit in a short span of time. Such techniques directly conflict with search engines guidelines. By following this technique you may get quick improvements in your search engines ranking but if you get captured by search engines algorithms than it will have dire consequences for your website and you may have to face serious issues. This is the most commonly used technique by the bloggers to generate money in short time.
Grey Hat SEO:
Grey Hat SEO is a combo of White Hat and Black Hat SEO. This technique may help you to get higher ranking and traffic for your site, but the risk of getting negative results like techniques include article spinning, doorway pages, cloaking etc. cannot be avoided.
Hope this video worked well in explaining you the term SEO and how it can be helpful for you.
If there is still any doubt or questions then please feel free to ask me in the comments section below.
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