Your Real estate business succeeds or fails for one reason– Whether you get fresh leads who choose you as their real estate agent to help them find and get a good deal on the right home or to sell their home for a good price. Competing with Zillow and the rest get you nowhere because sell them can you outrank them for primary terms where they get most of their traffic and following their strategy gives you the same abysmal conversion rates that they have. They only make money because of the large volume of traffic but your business would never survive on their conversion rates. You need to market the correct thing to begin with and that is your self, If Your business and your services and value to the consumer. You need to establish a enough rapport and trust for them to understand the value you offer and that is something the large websites never accomplish giving you the opportunity to run circles around them with the right targeting of buyer intent. Check out my website at http://solutionsbydave.com to find out about my Real estate SEO lead generation system.