Do you want to build a great website that leads to traffic and high conversion? This video shows you the process you need to get started. SEO has two parts. Lead generation and conversion. Designing for conversion means focusing on user experience and the Sales Funnel. Google defines five types of businesses: content publishers, branding, information providers, lead generation and ecommerce. Hiring a builder often means finding a programmer. But most developers don’t know much about UX, SEO or design. This leads to badly designed websites. Poor design means lost sales. Follow these 7 steps: Research, Planning, Design, Content, Development, Testing and Launch. If you do A/B testing, small changes can mean bigger conversion rates.