The following video outlines 15 low-cost lead generation strategies that can be applied to business-to-business (B2B) markets as well as business-to-consumer (B2C) markets.
Companies must come to understand that they don’t need huge marketing budgets in order to generate leads. There are a number of zero-cost marketing strategies that produce a high number of qualified leads.
Some of the lead generation strategies include podcasts, webcasts, email marketing, newsletters, cross-promotion, content, pay-per-click advertising, blogging, and writing free content for social media forums and other industry-trade publications.
The purpose is to get customers to come up with their own list of ways to generate leads without having to spend too much money. This list of 15 low-cost lead generation strategies can be expanded upon quite easily by anyone in marketing willing to take the time to investigate ways of generating targeted traffic.